After completing his studies at the Faculty of Sociology, Political Sciences and Journalism in Ljubljana, Bojan Veselinovič worked as the correspondent for Radio Ljubljana in Belgrade in the late 1980s and early 1990s. As reporter and editor he worked extensively on reports covering Slovenia's war for independence. He subsequently became the editor of home policy and business programming at Radio Slovenija, followed by a stint as editor-in-chief of news programming at the national public radio. After working in radio for over two decades, he moved to the Dnevnik newspaper in 2006, where he stayed for three years before he was appointed by the government STA director. Pursuant to the Act on the STA, which determines that the director is appointed by the supervisory board in an open competition, he was appointed for another five-year term at the helm of the agency in 2011.
Barbara Štrukelj started working for the STA in 1991 as a student at the Foreign Desk. Following stints at the national radio between 1991 and 1993, and the Slovenian desk at Deutsche Welle in Cologne in 1994, she returned to the STA and became a full-time staff reporter at the Business Desk in 1996, the same year she earned her BA in comparative literature from the Faculty of Arts in Ljubljana. Between 1998 and 2006 she was the editor of the Business Desk. In 2009 she was appointed the editor-in-chief and got a new four-year term in 2013.
Marko Hočevar works at the Economics Faculty, University of Ljubljana, where he earned a master's degree in 1990 and a PhD four years later. He was named associate professor of accounting in 2000 and won tenure in 2005. His research focuses on formatting of information for management decision-making, a topic of numerous papers, textbooks and books he has published. He also does consulting work and has been a member of the supervisory bards of major companies such as Telekom Slovenije, Elan, Lip Bled, BPT Tržič and Mladinska knjiga Trgovina. At the end of 2011, he started serving a four-year term as the chairman of the first supervisory board of the STA.