Compared to other news portals has a unique user structure. The users include not only the general public but also the vast majority of Slovenian media (print, web, radio and TV), all ministries and the public administration, local authorities, Slovenian embassies and major companies. The STA web page is a key source of information for the most relevant stakeholders and decision-makers, including journalists and editors, state officials, the entire public administration and representatives of the expert public. Categorisation of news makes it possible to advertise on individual sub-pages, which allows for targetted advertising.

The English Service additionally reaches the English-speaking public, in particular foreign embassies and executives in Slovenia, which represent the key segment of the users of the only daily news service in English in Slovenia. The STA exchanges its English news wire with the biggest news agencies and media outlets in the world.

Following the latest online trends with user-friendly services, the STA also gives advertisers access to users of STA services on mobile devices.

Advertising space can be purchased on the independent web pages of the STA's other services (,, and

Additional information

Additional information for advertisers wishing to advertise on the web pages of the STA are available from the Marketing Department:

marketing sta si
+386 1 24 10 126 (Peter Penko, Head of Marketing)
+386 1 24 10 127 (Božana Vuković, Marketing Specialist)
+386 1 24 10 128 (Sanja Gornjec, Marketing Specialist)